A look into Barnados: The Row - Rhys Wallett
I felt that this ad was a success regarding its primary purpose: to inform audiences of the psychological trauma domestic abuse can cause to youth. this is shown by a close up of the child who uses both direct and indirect mode of addresses to show signs of distress, which is effective as it feeds off the innate response in all of us to care for a child when we see said child in danger or distress, therefore every audience member will be emotionally moved by this, meanwhile the phrase "Give £2 a month..." is said twice throughout the advertisement which keeps the audience clearly on the primary objective: to sell their charity to help assist in the welfare of children.
Well done Rhys, this was a really good effort and your use of language is very good.
ReplyDeleteAreas for improvement: I feel in order to add clear structure to your work, try and stick to the 3 rules of advertising which are 'to inform, to persuade and to sell' with these three elements you can break down the advert by discussing 1st the informative element e.g. the use of consistent referencing to donations. Moving on to persuade: I feel you could have touched on this slightly more by discussing the narrators tone, use of language and non diegetic sound:narrator's commentary
sound effects which is added for the dramatic effect/mood music; however, you did mention the use of the child which is a huge persuasive factor so well done. Finally, to sell: the use of the brands slogan and website consistent throughout the advert and prompt asking the audience to visit the website.
Well done,
Fay